I thought it was going to be one of those 'office' moments when a colleague pulled some papers out of his bag and said "you must see this"... He is important, so I paid good attention...!
I was instructed to download Zappar from iTunes (Android also available) and then to 'zap' a pretty low quality black and white print out... Oh my word. I was amazed, it is so very very cool.
I'm not going to say any more on the matter. You have to try this for yourself. Just download the app, print out the PDF, (I did the Green Lantern one). If you don't want to print the PDF, just open it on your screen and zap it with you iPhone using the app you downloaded. Then watch what happens next... It literally brings it to life.
Was it just me that got excited then? I have included a quick video from YouTube which explains how it all works.