I don't often get completed 'weirded out' by news announcements, but this one really made me stop for a second. Sports Business News published a story yesterday about this year's Wimbledon tennis tournament being shown in 3D. According to them, "The 3D coverage will be produced in partnership with the BBC, the host broadcaster of the tournament, and will also be offered to international broadcasters. Sony will also work with theatrical distribution partner SuperVision Media to take the action into cinemas".
I don't know about you, but I can't quite see myself sitting in a dark cinema watching the men's final of Wimbledon. As one of my colleagues reminded me today, Wimbledon is about watching it with a glass of Pimm's and a bowl of strawberries sitting somewhere warm with a pair of sunglasses - not sitting somewhere dark and impersonal with a pair of 3D glasses.
Having said that, I am curious to see how the actual coverage will work. Tennis is all about super fast action and following a tiny ball on screen (or event better live!). I wonder how the 3D technology is going to deliver in this context and can't help thinking I would get a nasty headache after a couple of hours focusing hard on the ball with 3D glasses. After all, it is pretty much what I get when I watch a 3D film and I don't have to concentrate that hard when I do that.
What do you all think? Is it just a gimmick or will it actually work?