Regardless of whether or not you’re a smoker, there’s a fair chance that you’ll be rather sick of the uninventive advertising, encouraging people to quit - that uses revolting images to repel people from indulging in the habit,
This ad, however is a little different. With an interesting play on the phrase ‘having a monkey on your back’, MAKE have used a green screen to create an apparent reality out of this flippant statement. It really is a breath of fresh air among the other stale tobacco breathed, quit smoking commercials.
Delay your next cigarette and watch this breakdown we also stumbled across (above) it’s an excellent insight into how this kind of ad is created!