Musical originality and relentless visual ingenuity are two of the many reasons that make American indie rock outfit ‘Ok Go’, one of the most forward thinking, and simultaneously underrated, bands of the 21st century.
Having dazzled us with their treadmill synchronised choreography in the video for their single ‘Here it goes again’ back in 2006, (which is, to the infuriation of many loyal fans, their most well-known hit to date, thanks to the video) they have continued to raise the bar.
I was pleasantly surprised this week to discover that ‘The Mill NY’ had done some retouching on the final project.
A video which defies belief in the first place, it is understandable that the band had to call in the help of some fellow creatives to ensure finesse in the final cut.
Fans of originality in all forms should set aside half an hour to peruse this group’s back catalogue. I can guarantee satisfaction.