Susan's Mashup February 3, 2012

Super Bowl approaches – do you have your snacks at the ready? Have you chosen your team? More importantly, have you set your DVR to record the commercials? 

This week’s mashup consists of some Super Bowl sneak peeks – we have a “Twilight”-like tailgating party for Audi courtesy of The Mill, takes 2 and 3 for VW and the “Star Wars” enterprise involving Man’s Best Friend, a couple of car spots steeped in fantasy complete with bikini-clad extras, the Coca-Cola polar bears (Giants v. Patriots) up their game and “The Avengers” trailer.

I remember when you actually had to wait for Game Day to see the spots! 

This year’s previews are kind of light on VFX  - I suspect everyone’s still rendering. 

Let us know which ones you liked – and we hope your team wins!

The Mill Kill Audi's Vampire Party
via Stash Media
The Mill LA fire the first volley in the Super Bowl XLVI ad wars with some smile-inducing particle VFX in this :60 for the Audi S7 directed by Matthijs Van Heijningen thru MJZ for Venables Bell & Partners. Editor: Jono Griffith @ Hagon, music: “The Killing Moon” by Echo & The Bunnymen.

VW's Super Bowl teaser video "The Bark Side" goes viral
via LA Times Blog
A Volkswagen teaser that features dogs dressed as "Star Wars" characters barking out the "Imperial March" theme song associated with the evil Darth Vader has gone viral, generating more than 3 million views on YouTube since Wednesday night.

The Dog Strikes Back 2012 Volkswagen Game Day Commercial keeps Darth Vader in the spot
via Rushlane
The American arm of Volkswagen worked wonders with their Star Wars themed 2011 Super Bowl ad, and as expected has had to work overtime to follow up with a hit this year too. This year it's The Dog Strikes Back: 2012 Volkswagen Game Day Commercial that'll be aired in the second quarter of Sunday's game. While that'll be a 60 second slot, VW has uploaded a special 75-second version of the ad on YouTube.

Daily Huh? Toyota "Reinvented" Ad Turns World Upside Down
via The Daily Huh? for Right This Minute
If everything in this commercial were true, I believe the world would be a better place. Take a look at Toyota Camry's 2012 "It's Reinvented" ad scheduled to air during the Super Bowl. In an ideal world, what else would you reinvent?

Kia's dream car for real life ad is released
via Autoweek
Kia released its Super Bowl ad on its YouTube channel on Thursday.

The ad, a fun take on the classic fantasies of men and women, includes Victoria's Secret model Adriana Lima, rock band Mötley Crüe, fighter Chuck Liddell and the Kia Optima.

CATCH: starring NE_Bear
via YouTube
This game day spot will change depending on the circumstances. If the 2nd quarter is particularly stressful, then NE_Bear will relieve some tension when his friends toss him a Coke...if he can catch it.

"Avengers" Super Bowl teaser reveals airborne alien invaders
via Hero Complex for LA Times
A 10-second Super Bowl ad for “The Avengers” has already racked up more than 1 million views after the filmmakers released the teaser during a Twitter chat with fans Tuesday.