I'm not sure if you noticed, but the internet has become quite popular recently. In fact, if you're reading this, chances are you’re on the internet right now, and you might not even know it. Surprise!
If I know one thing about the internet, its cats. And if I were to know another thing, it would probably be that the internet's favourite past-time is to try and ruin everything for everyone, especially film, by throwing spoilers out left, right and centre. I'd love to give you some examples, but I out right refuse to give spoilers out on this blog. Just go and watch the film! You don't need to know the end before you go.
Well, as it turns out... yes, actually, you do. This study from last year shows that, actually, we still enjoy a story when we know the end. In fact, in ‘enhances our enjoyment’. Apparently it’s more about the quality of storytelling rather than the story itself, which is why people will shell out £35 to go to iMax and spend 2 hours watching a Batman film in with hardly any Batman in it, all because Christopher Nolan made it look pretty.
Basically if you know the end you can ‘relax and enjoy the film more’, rather than wait for a twist. Because who wants to get excited while watching a film, right? Not everyone I've ever met, thats for sure...
As you can tell by my over use of inverted commas, I’ve been overly exercising my right to be sarcastic and I actually think these scientific allegations are, put quite simply, rubbish! If they were true, M. Night Shyamalan wouldn't have a career.
But it seems common sense has been no hurdle for the marketing department at Universal, as It appears they've embraced these findings with everything they've got. In the debut trailer for Riddick (above), the plot of the film is given away in its entirety! Seriously, don't watch it if you're planning to see the film. I'm not going to any more - as I know everything that happens. The battles, the twist, the wit; it’s all in there.
I'm fine with avoiding message boards and news articles, but have we really reached a stage where I can't watch the trailer for a film without having it ruined? It won’t be long before the films end gets texted to you as you walk through the cinema doors.
The only thing they didn't show is the almost certain sexual tension between Riddick and Starbuck which leads to some cheeky banter as the 2 lone survivors stand on a cliff, while the sun rises over the battlefield and they look into each-other’s eyes. I predict she’ll unveil a hint of a smile, while the half of the audience that has seen the trailer beforehand marches back into the lobby, to demand a refund on their tickets.