Nike FlyKnit Commercial by Digital Domain

Nike FlyKnit Commercial by Digital Domain

A few friends of mine have posted the Nike 'FlyKnit' commercial link on Facebook and I can't help but share it with you all because it's so cool. Nike is showing off its latest technology for the upcoming 2012 Olympics in London. It was created at Digital Domain, and is directed by David Rosenbaum and VFX supervised by Aladino Debert.

The whole shoe weighs a mere 160g (5.6 ounces) for a size 9 and has been worn by the first, second and third place athletes in the men's marathon at the 2011 World Championships. Nike released the Flyknit HTM Racer in London on Saturday 25th of February, to much anticipation.

I think you'll agree that the commercial looks amazing and stylish. It just makes me want a pair of these bad boys! Well done to the guys at Digital Domain!

0 Comments Flora Ho

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Flora Ho
Tue 6 Mar 2012: 8:45am

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