Do you remember when The Buggles were the first video on MTV? Me neither. I wasn’t born!
But I do remember the days when music videos were simpler than they are now and by simpler, I mean, well just a little less glamorous. Basically what I am saying is that we are now all spoilt for choice when it comes to visual effects in television, movies and music videos.
I am lucky enough to be born in the late 80s and grew up in the 90s so newly released music and music videos, for me, have always gone hand in hand. Now I have no issues reminiscing over the music I loved in my youth, but I generally can’t watch their videos – see below for a few good, prime examples.
Natalie Imbruglia – Torn - great song teamed with a video that makes me quite uncomfortable. It is just a little too cheesy to my liking. The Cranberries – Linger - I will admit that this song has always been on my iPod because it’s timeless and Dolores O’Riordan’s voice is amazing but the video is just a bit odd. Add to that list EMF Unbelievable, The Cardigans My Favourite Game, House of Pain Jump Around, I could spend all day listing great songs with not-so-great video counterparts.
Now this got me thinking (and trust me, that very rarely happens). With a simple Google search of “Music Videos and VFX” I found a compilation of interviews with COPA, Ingenuity Engine, BakedFX, Ghost Town Media and Deka Brothers talking about some of their recent musically based projects.
The Ingenuity Engine interview is quite an interesting one and even provides us with a visual effects breakdown of Katy Perry’s Wide Awake. The interview gives us an insight into the 140 visual effects shots completed using a combination of V-Ray for 3ds Max, The Foundry’s NUKE, Autodesk 3ds Max, FumeFX and Rayfire.
Now I know that Katy Perry may not be to everyone’s taste but the video is quite cool, especially the CG labyrinth and the animated butterflies. Take a look at the VFX breakdown and if you can’t tolerate the singing then just hit the mute button. Enjoy!!