“City of Possibilities” A stunning commercial from The Mill

“City of Possibilities” A stunning commercial from The Mill

The Mill recently completed a commercial for US client Norfolk Southern, showcasing the transformative power of freight shipping. Being a rather stunning piece of work, you may be interested to know that this project was rendered primarily using Mental Ray, taking advantage of the newish unified sampling feature.

For a closer look at what goes into to the making of an epic commercial like this one, take a look at this ‘Behind the Scenes’ video. The commercial was designed from the ground up, produced and directed entirely by The Mill’s New York team, making it a prime example of the extensive work that goes into a project like this. Tapping into childhood fascinations with trains, the directors wanted to present freight shipping in a new light, with the Mill’s artists working tirelessly to create storyboards, character designs and Pre-Viz prior to filming. And as you can see, their hard work obviously paid off.

Nice work guys!

0 Comments mark spevick

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mark spevick
Tue 30 Oct 2012: 12:08pm

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