So an Iconic mascot after 4 decades has finally become a CG character. Having done this myself with the first CG Tony the Tiger I have to wonder whether this will work. The British public being such a fickle bunch! CG Tony was to be a furry character but was squashed at the last moment by Kellogg's in the States as going to far away from the 2D character of Tony (shame he was so cool furry).
It takes a brave company to play with an iconic mascot, so hats of to Kimberly-Clark, owners of Andrex, for going for it! Whatever next though... CG PG Tips monkeys! We already have Churchill who I love, and Vinnie Fox's panda for their biscuits. But will the public begin to see the charm and simplicity broken or will they run with it? You can check it out on YouTube here. It airs sometime tonight on 'I'm a celebrity get me out of here'. I think it is a fun ad. The bulldog driving the cab was a winner! So congrats to Framestore. It's good fun!