It's almost time for the Lions Advertising Festival in Cannes and production companies and agencies alike will soon flock to this beautiful town in the south of France to network and talk about the work they have been doing during the previous year. It's also a great excuse for three days out of the office drinking wine in the sun.
Autodesk and Escape Studios are hosting an evening event at the Academy Award winning Aardman Studios in Bristol.
A while back we told you all about our new ‘Industry Coaching’ scheme which some of our classroom students are fortunate to be part of. For those of you who don’t know, this basically means that some of the major post houses act as mentors for our students throughout the 12 or 18 weeks of classroom study that they embark on when they study with us in London. This means that they get professional feedback and expert industry advice relevant to the field they are going to work in. It’s no surprise to hear that our students are absolutely delighted with it. All of them are they working extra hard to impress but more importantly, they are getting front-line expertise. We caught up with escapee Alexander Kubinyi who told us what the experience was like in his own words.
We had an enquiry from one of our online students asking if she could view our online courseware on an iPad via the Skyfire app to view flash content... As we have not yet worked on mobile releases of our learning system (busy building fab courses), I thought I would take a look at it as I was kind of intrigued.
So I invest my £2.99 and loaded her up! I was amazed I could get in to our system and play the video content! Sadly my joy soon tempered when I could not make out the text in the 3DS Max interface. #disappointed!
The loading was also a little clunky to be honest, you would select a video to view and it would load a little window in the bottom left hand of the screen and find the video. Not elegant.
Not to be beaten I decided to look at some additional apps. Whilst I am sure there are others I came across iSwifter. It was also cheaper at £1.79 ;-)
So I was again a little disappointed, this time with the speed of scrolling in our system... However - once I played a video it was seamless, no drop outs excellent quality and I was really very happy with the results.
Whilst we do not 'officially support' the iPad or mobile devices, I now know at least I can grab iSwifter and load up a video with my iPad. If you do have an iPad and want to try this out iSwifter do allow you to take a peak so why not grab one of our free tutorials and give it a go?
Have a great weekend everyone.
The new cinema buzz word at the moment is 3D... But did you know that this technology probably helped us win the war?...
We have talked recently about how well the UK is doing in VFX so it's nice to see some noise happening in the US also. Digital Domain saw its revenue from visual effects climb to $101.9 million last year - up 70% from 2009, according to its filing. Whilst DD have already had one attempt at going public in 2007, they seem convinced that now is possibly the right time.
It’s always good when people respond to the blogs we write. The one I wrote last week about the MTV advert animation got a great response when we tweeted the link, with @anthonygelatka pointing me in the direction of another great piece of animation.
No doubt you’ve heard about Rockstar’s latest release LA Noire - apparently a completely new type of video game. Up until recently, most games have been all about hand eye co-ordination but in LA Noire, which is set in the late 40s, the main skill is about being able to judge body language and characters’ faces to figure out if they’re lying or not - or ‘emotional perception’ as some are calling it.
For those of you who want to learn V-Ray for Max, you’re in for a real treat this month. We’ve released a tutorial from our new V-Ray course which will be launched over the coming weeks. The tutorial has been taken directly from one of the major case studies within the course and this video is designed to demonstrates the power of V-Ray.
OK, so hopefully the title got your attention, and we can get past the Kelly Brook distraction - she's currently "fronting" a new marketing campaign from Lynx "Angels will fall" which is all relevant, honest!
The Escape University Tour starts up again this month after a short break for Easter. Last week, I was in Ipswich to speaking with students at the School of Arts and Humanities at University Campus Suffolk.