I haven't yet seen the Croods, but my four year old's pester power means a trip to the cinema is inevitable this Easter. When I saw the first trailer a number of months ago, however I was left a little cold and felt little compulsion to make the effort to see it. It seemed rather predictable, not particularly lovable characters and no real 'hooks' to grab me. I did change my mind completely a few weeks later when Chris Sanders started releasing his story boards for the Croods. They are nothing short of stunning.
Here's something you may not know. Ireland has a booming animation industry. No I didn't know that either until I went to the Cartoon Finance conference in Dublin last year. In fact the animation industry is doing so well, that in the face of the downturn, it has become one of their major exports. At the conference, it was quipped that the animators are now the ones with the proper jobs.